Friday, July 13, 2007

The Harry Potter Juggernaut, Part I

Harry Potter has just earned $44.8 million in its first day of release- a record for a Wednesday release.

I am so not surprised. As is pointed out in every article I've read, it is really a marketing coup to be able to open the movie just before the last book comes out. Get yourself caught up reading and watching movies for the book-release of the year.

I've seen a few clips from this movie (I won't be able to go see it until tomorrow) and so far, it looks impressive. It appears to have captured another level of the magic that occurs in the book. I'll give a full review tomorrow.

It will also be interesting to see what David Yates does with the next movie in steering the franchise towards it's conclusion. This will be the first 2-movie director since Chris Columbus. I will be interested tomorrow in Mr. Yates' perspective, and in speculating how that's going to affect the last 2 movies.

Until then!

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